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Was October 28, 2026 Apple event day?

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YES

Yes — Apple's "Pro and Tell" launch experience is scheduled for today, October 28, 2026.

Why
  • Event starts 10 a.m. Pacific, which is 1 p.m. Eastern.
  • Held in Los Angeles; not a traditional keynote, but press releases follow.
  • Apple's second October launch after the October 13 Welcome Home event.

checked 8:16 AM · Next Apple event 2026: October 28 date, time and what to expect, Apple Announces October 2026 Event - MacStories, Apple announces special event for October 28: ‘Pro and tell’ - 9to5Mac